5 Email Marketing Campaign Ideas for Manufacturers
Updated: Jan 16, 2020
If you are a manufacturer, you will know that many manufacturing companies tend to generate sales through face-to-face interaction with customers. However, it is still crucial to recognize the importance of email marketing campaigns.
A well-thought-out email marketing campaign idea could act as a goldmine for manufacturers, especially if they know how to use it well. Email is a versatile medium, and it can help in accomplishing almost any marketing task such as nurturing leads, making sales, and many others.
However, emails can actually be quite easy to ignore. It is important to have effective email campaign marketing ideas so that you can quickly catch your prospect’s attention, and give them a reason to continue reading instead of merely ignoring your email. But how do you make sure that you write your next marketing email the right way? Below are five email marketing campaign ideas for manufacturers to increase ROI, upsell, or expand overall service offerings:
1. Promote a Trade Show
For manufacturers, trade shows are typically organized annually. But the secret to a successful trade show isn’t all about getting your booth ready and heading to the show. This won’t be producing ROI for your company. You need to be able to prepare and plan it well, and you can do this through email marketing. To be able to capture your audience that is interested in trade shows, you can start your email campaign at least two or three months in advance. This can be referred to as your pre-event emails. This way, you can generate hype towards your presence in the trade show and draw in relevant and interested attendees. You may ask yourself this question: “What offer or promotion can get the most pre-event buzz for my brand or company?”
During the trade show event itself, you should also send emails to your leads reminding them to visit your booth while they are at the event. Make sure that your message is meaningful, and that it has relevant and catchy subjects that include call-to-action (CTA) buttons. You may even want to add photos of your booth or offer special giveaways for those who have received the email.
Sending in an email after the show can also be a great way to show your current and prospective customers that you value their time and effort in visiting your booth.
2. Introduce New Services
Do you have a new product or service? But are you curious about knowing if it will sell? For a manufacturer, bringing in a new product can be an exciting time, especially after spending in so much time and effort creating it. But in creating or introducing a new product or service, manufacturers should have concrete plans on how to promote it. How do you do it? When you are launching a new product or service, you may want to try and build tension so that customers’ desires may be triggered to purchase it. You can craft an email regarding the launch of your services or product.
Here are some tips:
Send emails about your services or products two weeks before its launch date and unfold the whole concept later on.
Send images of your product or services with a countdown. This will build the hype and excitement.
Send an email on the day of the product launch.