Social Media Marketer

Responsibilities:

  • Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules

  • Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management

  • Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies

  • Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns

  • Reports progress to senior marketing management

  • Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

  • Researches and monitors activity of company competitors

  • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

 

Technical Skills:

  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

  • Understanding of SEO and web traffic metrics

  • Experience with doing audience and buyer persona research

  • Good understanding of social media KPIs

  • Familiarity with web design and publishing

  • Excellent Writing skills

  • Optimizing content and technology

  • Tactics and execution

  • Creative mindset

  • Analytical skills

 

Soft skills:

  • Excellent multitasking skills

  • Critical thinker and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal and communication skills

  • Leadership and communication skills

  • Patience

  • Proactive

  • Daring

  • Passionate

  • Customer-first mentality