Social Media Marketer

Responsibilities:

Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules
Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies
Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
Reports progress to senior marketing management
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
Researches and monitors activity of company competitors
Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Technical Skills:

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent Writing skills
Optimizing content and technology
Tactics and execution
Creative mindset
Analytical skills

Soft skills:

SproutingWings