Marketing Manager
Responsibilities:
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Develop pricing strategies, balancing firm objectives and customer satisfaction.
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Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
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Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
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Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
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Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
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Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
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Consult with product development personnel on product specifications such as design, color, and packaging.
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Compile lists describing product or service offerings.
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Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
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Select products and accessories to be displayed at trade or special production shows.
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Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
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Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.
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Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
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Initiate market research studies and analyze their findings.
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Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
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Conduct economic and commercial surveys to identify potential markets for products and services.
Technical Skills:
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SEO, PPC & analytics
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Social media
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CMS
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Content creation and writing skills
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CRM / Retention marketing
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UX / Customer experience
Soft Skills:
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Curiosity
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Tenacity
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Willingness to Listen & Learn
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Adaptability
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Ability to Multitask.
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Empathy.
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Getting Along with Others.
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Strong Work Ethic.