Marketing Manager

Responsibilities:

  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

  • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

  • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.

  • Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.

  • Consult with product development personnel on product specifications such as design, color, and packaging.

  • Compile lists describing product or service offerings.

  • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

  • Select products and accessories to be displayed at trade or special production shows.

  • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.

  • Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services.

  • Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

  • Initiate market research studies and analyze their findings.

  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

  • Conduct economic and commercial surveys to identify potential markets for products and services.

 

Technical Skills:

  • SEO, PPC & analytics

  • Social media

  • CMS

  • Content creation and writing skills

  • CRM / Retention marketing

  • UX / Customer experience

 

Soft Skills:

  • Curiosity

  • Tenacity

  • Willingness to Listen & Learn

  • Adaptability

  • Ability to Multitask.

  • Empathy.

  • Getting Along with Others.

  • Strong Work Ethic.